Name My Price

Progressive’s “Name Your Price” commercial is so annoying …I love it. Flo, wonderfully played by Stephanie Courtney, is driving me crazy (pun intended). This car insurance company has one of the best marketing strategies I have seen in years. How often do you see a commercial that offers full customer control? For decades we are faced with whether to buy it or leave it. Now here comes Progressive saying can you buy insurance and you can name your price. Hmmmm…just how much coverage can I get for $60? If all I want to pay is $5.00 a month, then I guarantee you that you will get no more than 5% coverage.

What would that look like if my other favorite places offered the same deal? If Mario’s Pizza let me name my price, just how much can I get for $.50? Can Mobil let me fill my tank for $5.00? Can Best Buy let me name my price for a TV? Perhaps, yet would I be walking out satisfied?

Changes and the Familiar

Even with a nasty cold this morning, the desire to have a hot breakfast led me to the bagel diner around the corner. The usual crowd was there...my 40ish age set the average down by 30 years. Harriet & her nurse jointly shared a platter and the "club" discussing grandchildren.

For the first time I noticed members of the breakfast bunch on their cell phones- not too unusual yet this is a senior crowd. No texting...yet, this too will come. Even my parents are starting to text. When I settled in my chair the conversation at the next table cleared of static. Facebook and reunions were being discussed. How his daughter attended a get together with friends she has not seen in 30 years. While the bagel bunch was familiar with the website, they have yet to find a use. Then as usual the conversation turned to ulcers and the Dolphins. Go fins!!
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Orange...Blue...

The end of the 3rd quarter , the 12th man on the field shed its shadow. Rumblings of Orange…Blue…Orange..Blue.

When #12 is needed the most...the time when the 2nd and 3rd stringers need to be reminded that the pain is worth the effort, that Gainesville is more than a place, that Florida Field just is, and that each player needs to be reminded “What it’s like to be a Florida Gator”.

Now…for the boys of old florida

Go Gators!

Relief

This is the land of Ricola! A few tabs with hot tea, hunny, and Jack Daniels will end this discomfort.
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